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horak.
Attorneys-at-law
trademark lawyer

trademark lawyers

Offices Berlin Bielefeld Bremen Düsseldorf Frankfurt Hamburg Hanover Munich Stuttgart Vienna
Practice areas  TM Law Office  Lawyers  Offices  Trademark law  TM Research  TM Registration

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Practice areas... Trademark law...
Practice areas 
TM Law Office 
Trademark law 
Trademark law - FAQ 
EU-IR trademark law 
Trademark Act 
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horak.
Attorneys at Law Hannover
Lawyers
Patent Attorneys
Georgstr. 48
30159 Hannover (Headquarter)
Germany
Fon +49 511.35 73 56-0
Fax +49 511.35 73 56-29
info@trademark-lawyers.de  
hannover@trademark-lawyers.de
 
horak.
Attorneys at Law Berlin
Lawyers
Patent Attorneys
Wittestraße 30 K
13509 Berlin
Germany
Fon +49 30.403 66 69-00
Fax +49 30.403 66 69-09
berlin@trademark-lawyers.de
 
horak.
Attorneys at Law Bielefeld
Lawyers
Patent Attorneys
Herforder Str. 69
33602 Bielefeld
Germany
Fon +49 521.43 06 06-60
Fax +49 521.43 06 06-69
bielefeld@trademark-lawyers.de
 
horak.
Attorneys at Law Bremen
Lawyers
Patent Attorneys
Parkallee 117
28209 Bremen
Germany
Fon +49 421.33 11 12-90
Fax +49 421.33 11 12-99
bremen@trademark-lawyers.de
 
horak.
Attorneys at Law Düsseldorf
Lawyers
Patent Attorneys
Grafenberger Allee 293
40237 Düsseldorf
Germany
Fon +49 211.97 26 95-00
Fax +49 211.97 26 95-09
duesseldorf@trademark-lawyers.de
 
horak.
Attorneys at Law Frankfurt/ Main
Lawyers
Patent Attorneys
Mainzer Landstraße 50
60325 Frankfurt
Germany
Fon +49 69.380 79 74-20
Fax +49 69.380 79 74-29
frankfurt@trademark-lawyers.de
 
horak.
Attorneys at Law Hamburg
Lawyers
Patent Attorneys
Colonnaden 5
20354 Hamburg
Germany
Fon +49 40.882 15 83-10
Fax +49 40.882 15 83-19
hamburg@trademark-lawyers.de
 
horak. 
Attorneys at Law Munich
Lawyers
Patent Attorneys
Landshuter Allee 8-10
80637 Munich
Germany

Fon +49 89.250 07 90-50
Fax +49 89.250 07 90-59
munich@trademark-lawyers.de
 
horak.
Attorneys at Law Stuttgart
Lawyers
Patent Attorneys
Stockholmer Platz 1
70173 Stuttgart
Germany
Fon +49 711.99 58 55-90
Fax +49 711.99 58 55-99
stuttgart@trademark-lawyers.de
 
horak. 
Patent Attorneys Vienna
 
Trauttmansdorffgasse 8
1130 Vienna
Austria
Fon +43 1.876 15 17
Fax +49 511.35 73 56-29
vienna@trademark-lawyers.de

Protection of trademarks?

Trademark protection is relatively easy to obtain, of central importance and very effective in supporting legal protection of a product and company name. In addition, trademarks are communicative and indispensable elements of the marketing mix.

Information about ideas, services or products is being spread increasingly faster and simpler. The company can maintain its hold on the market by means of a name, which influences the way the company is perceived. Moreover, a company or a product name expressed by a succinct term used for many years constitutes an independent value in the form of a trademark. It is usually recommended to enter a trademark in the trademark register as early as possible. Trademark protection usually pays – a regular trademark registration including ten years of trademark protection, which can be prolonged for any period desired, requires an official fee of € 300 as of now.

Nomen est omen – a registered trademark offers much more than merely the encircled R sign (for “Registered”). Sometimes international – e.g. including all German-speaking countries – or Europe-wide trademark protection provides for additional protection of a German trademark in the future.

Protect ideas – increase values?

Trademark law constitutes a part of the legal protection of industrial property rights, i.e. of the so called intellectual property. Often the term industrial property is used instead of intellectual property, both being abbreviated with IP.

However, when generalised, numerous individual rights remain unclear in detail, since there are great differences between patents (technical inventions) and copyrights (e.g. cultural, personal, intellectual work) as far as legal content and consequences are concerned. Yet, the IP rights are similar in many aspects, e.g. their purpose or monopolisation in favour of individuals. Moreover, the term intellectual property does not mean that human thoughts can be monopolised. On the contrary, ideas as such can not be protected. Rather, this reflects the immaterial character of such rights.

Although, the existence and relevance of the IP rights are underestimated because they are immaterial and characterised as “right” even nowadays, they have become a central value of many undertakings and innovative developments.

Thus, the name of a company can play a central role when determining the value, e.g. in case of the trademark Coca-Cola. There is no fixed solution on how to determine the value, since different evaluation mechanisms provide the most different results.

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© German trademark lawyer Michael Horak 2002-2020

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