TM Law Office · Contact · Imprint · Privacy Policy · Links ·

trademark lawyer

Lawyers · TM Law Office · Trademark law · TM Research · TM Registration ·

trademark lawyer trade mark attorney at law germany german trademark lawyer european trademark attorney file a german trademark apply for community trademark ctm ec law trademark law trademark register registration trademark search similiarity tm registered trademark germany trade name trade mark filing trademark specialist ohim representative gpto german trademark office trademark hearing trademark court

Lawyers... Trademark law...


TM Law Office 
Trademark law 
Trademark law - FAQ 
EU-IR trademark law 
Trademark Act 
TM Research 
TM Registration 
TM application-word 
Power of attorney 
Privacy Policy 

TM lawyer

Georgstr. 48
30159 Hannover Germany

Fon +49/511/357356-0
Fax +49/511/357356-29  

Protection of trademarks?

Trademark protection is relatively easy to obtain, of central importance and very effective in supporting legal protection of a product and company name. In addition, trademarks are communicative and indispensable elements of the marketing mix.

Information about ideas, services or products is being spread increasingly faster and simpler. The company can maintain its hold on the market by means of a name, which influences the way the company is perceived. Moreover, a company or a product name expressed by a succinct term used for many years constitutes an independent value in the form of a trademark. It is usually recommended to enter a trademark in the trademark register as early as possible. Trademark protection usually pays – a regular trademark registration including ten years of trademark protection, which can be prolonged for any period desired, requires an official fee of € 300 as of now.

Nomen est omen – a registered trademark offers much more than merely the encircled R sign (for “Registered”). Sometimes international – e.g. including all German-speaking countries – or Europe-wide trademark protection provides for additional protection of a German trademark in the future.

Protect ideas – increase values?

Trademark law constitutes a part of the legal protection of industrial property rights, i.e. of the so called intellectual property. Often the term industrial property is used instead of intellectual property, both being abbreviated with IP.

However, when generalised, numerous individual rights remain unclear in detail, since there are great differences between patents (technical inventions) and copyrights (e.g. cultural, personal, intellectual work) as far as legal content and consequences are concerned. Yet, the IP rights are similar in many aspects, e.g. their purpose or monopolisation in favour of individuals. Moreover, the term intellectual property does not mean that human thoughts can be monopolised. On the contrary, ideas as such can not be protected. Rather, this reflects the immaterial character of such rights.

Although, the existence and relevance of the IP rights are underestimated because they are immaterial and characterised as “right” even nowadays, they have become a central value of many undertakings and innovative developments.

Thus, the name of a company can play a central role when determining the value, e.g. in case of the trademark Coca-Cola. There is no fixed solution on how to determine the value, since different evaluation mechanisms provide the most different results.

trademark attorney european trademark agent trade mark law firm  trade name law office  trademark law international geneve wipo lawyer attorney deutsch trade mark agents europe community trademark application international trademarks german trademark registration file a german trademark english

© German trademark lawyer Michael Horak 2002-2018

  trademark-agent-trademark-agents-european-tm-agent-german print trade-mark-agents-germany trademarker trademarks lawyer trade name ctm lawyer ctm attorney ctm solicitor ctm law firm alicante ohim lawyer save trademark-solicitor national tm tm app file tm  trademark registration in germany trademark application in germany trademark application inswitzerland trdaemark application in europe trademark application in atback  trademark-application-form-ctm-european-trademark-german-germany-austrian-swiss trademark violation trademark warning letter trademark opposition ec lawOnline-Request

Lawyers   IP rights   Trademark law - FAQ   EU-IR trademark law   Trademark Act   TM Decisions